The Media Buying Podcast
The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers on platforms like Google Ads, Microsoft Advertising, Meta Ads (formerly Facebook Ads), TikTok Ads, LinkedIn Ads, Programmatic Display, Native Advertising.
Hosted by Rob Adler (aka bofu) and Jim Banks, both have been deep in the weeds in media buying and traffic for many years.
New episodes posted weekly.
Plenty of opinions.
Recent Episodes
Your ROI Will Double With These Digital Billboard Strategies
Top Networking Secrets From LinkUnite’s Exclusive Inner Circle
Why Most Media Buyers FAIL and How You Can Beat the Odds
The Media Buying Tactics That Work in 2025
Why Most Media Buyers FAIL - Secrets From Industry Legend
Listen On
About the Hosts
CEO
Jim Banks is the CEO of performance marketing agency Spades Media, based in the UK.
Jim is also the founder of Elite Media Buyers a 5000+ person Facebook Group of Elite Media Buyers.
He is the host of the leading digital marketing podcast Digital Marketing Stories.
Jim has spent over $200 million buying paid ads on every platform since the days of goto.com and penny clicks at the beginning, to the wonderfully complex world of programmatic display.
Chief Revenue Officer
Robert Adler is the Chief Revenue Officer at Boardwalk Marketing, where he leads growth strategy and revenue operations.
With over 25 years in Affiliate & Digital Marketing, Robert is known for turning data into strategy and strategy into results.
He specializes in scaling high-performance teams, aligning sales and marketing, and driving predictable growth.