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The Media Buying Podcast
The Media Buying Podcast
The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers on platforms like Google Ads, Microsoft Advertising, Meta Ads (formerly Facebook Ads), TikTok Ads, LinkedIn Ads, Programmatic Display, Native Advertising.Hosted by Rob Adler (aka bofu) and Jim Banks, both have been deep in the weeds in media buying and traffic for many years.New episodes posted weekly.Plenty of opinions.
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The Media Buying Podcast

The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers on platforms like Google Ads, Microsoft Advertising, Meta Ads (formerly Facebook Ads), TikTok Ads, LinkedIn Ads, Programmatic Display, Native Advertising.

Hosted by Rob Adler (aka bofu) and Jim Banks, both have been deep in the weeds in media buying and traffic for many years.

New episodes posted weekly.

Plenty of opinions.

Recent Episodes

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Your ROI Will Double With These Digital Billboard Strategies
13
April 10, 2026

Your ROI Will Double With These Digital Billboard Strategies

Welcome back to The Media Buying Podcast. In today’s episode, Jim and Rob are joined by Alex Weinberger, General Manager of Digital Out of Home at Adroll. They dive into the fast-moving world of digital out of home advertising (DooH), exploring how the shift from traditional billboards to programmatic, data-driven screen placements is transforming media strategies for both major brands and local businesses. From the explosive growth in industry investment and high-profile acquisitions to the exp
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Top Networking Secrets From LinkUnite’s Exclusive Inner Circle
12
Feb. 13, 2026

Top Networking Secrets From LinkUnite’s Exclusive Inner Circle

In this episode, the Media Buying Podcast hosts Jim Banks and Rob Adler welcome industry leaders Amanda Faris and Sara Malo of LinkUnite to unpack the biggest trends shaping the future of media buying and affiliate marketing events in 2026. The group reflects on Affiliate Summit and Lead Gen World, revealing how increased event costs, overlapping schedules, and a shift toward ROI-driven attendance are reshaping networking and business development. Key Takeaways Include: Event ROI & Attendance Tr
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Why Most Media Buyers FAIL and How You Can Beat the Odds
11
Nov. 27, 2025

Why Most Media Buyers FAIL and How You Can Beat the Odds

In this episode, you’ll get actionable insights on: 🔹 Meta & Google Q3 Financials Get the inside scoop on Meta and Google’s latest quarterly reports—how increased ad revenue, AI investments, and tax policy are shaping their business models. The hosts break down what media buyers need to know and why it matters if you’re running Facebook or YouTube ad campaigns. 🔹 E-commerce & Real-Time Analytics Discover how Shopify’s Black Friday live sales tracker gives a pulse on the global flow of transactio
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The Media Buying Tactics That Work in 2025
10
Nov. 13, 2025

The Media Buying Tactics That Work in 2025

Are you looking to transform your agency or in-house marketing team with cutting-edge programmatic advertising strategies ? Curious how AI in media buying is changing the landscape for independent digital agencies? This episode dives deep with guest Mike Hauptman, founder of AdLib, as he shares actionable approaches for media buyers , ad tech specialists , and marketing agencies eager to elevate their campaign performance. Learn how tools like AdLib offer DSP-agnostic programmatic access , empow
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Why Most Media Buyers FAIL - Secrets From Industry Legend
9
Nov. 6, 2025

Why Most Media Buyers FAIL - Secrets From Industry Legend

Welcome to another episode of The Media Buying Podcast. Today, Jim Banks sits down with industry veteran Bob Regular, a true pioneer who’s been navigating the digital world since the mid-90s. Together, they take a nostalgic yet insightful tour through the evolution of online media buying—from the early days of banner ads to the current seismic shifts brought on by AI and automation. Bob Regular reveals what it’s like juggling roles as CEO of Infolinks, founder of Delivering Yield, and former pub
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About the Hosts

Jim Banks Profile Photo
Jim Banks

CEO

Jim Banks is the CEO of performance marketing agency Spades Media, based in the UK.

Jim is also the founder of Elite Media Buyers a 5000+ person Facebook Group of Elite Media Buyers.

He is the host of the leading digital marketing podcast Digital Marketing Stories.

Jim has spent over $200 million buying paid ads on every platform since the days of goto.com and penny clicks at the beginning, to the wonderfully complex world of programmatic display.

Robert Adler Profile Photo
Robert Adler

Chief Revenue Officer

Robert Adler is the Chief Revenue Officer at Boardwalk Marketing, where he leads growth strategy and revenue operations.

With over 25 years in Affiliate & Digital Marketing, Robert is known for turning data into strategy and strategy into results.

He specializes in scaling high-performance teams, aligning sales and marketing, and driving predictable growth.