In this episode, the Media Buying Podcast hosts Jim Banks and Rob Adler welcome industry leaders Amanda Faris and Sara Malo of LinkUnite to unpack the biggest trends shaping the future of media buying and affiliate marketing events in 2026. The group reflects on Affiliate Summit and Lead Gen World, revealing how increased event costs, overlapping schedules, and a shift toward ROI-driven attendance are reshaping networking and business development. Key Takeaways Include: Event ROI & Atten…
In this episode of the Media Buying Podcast, we discuss various topics related to media buying, industry changes, and the impact of AI. Rob shares his recent experiences at Affiliate Summit and Mailcon, highlighting changes in event security and his presentation on leveraging AI in email marketing. The hosts also discuss the importance of data management, customer engagement strategies, and optimizing ad campaigns for better performance. They emphasize the need for personalized communication…
Are you spending more on your call tracking platform than you should?
Want to understand the real economics behind media buying, lead generation, and affiliate marketing in today’s landscape?
This episode is packed with tips, hard-won lessons, and top strategies you can implement right away to boost ROI and sidestep common pitfalls.
Key Insights in this Episode:
Understanding Call Tracking Platform Pricing: Get the inside scoop on major platforms like Phinex…
Unlock the secret world behind ad platform reports, attribution models, and performance optimization in this value-packed episode of The Media Buying Podcast. Jim and Rob pick apart the latest Alphabet/Google and upcoming Meta/Facebook earnings via the 10Q's, revealing how shareholder interests shape ad products and bidding ecosystems – and what that means for your business. Key takeaways this week: Why reading quarterly 10Q filings should be part of your media buying research process. …
Are you a digital marketer, affiliate media buyer, or agency pro looking to master the art of industry networking and maximize your ROI at conferences like Affiliate Summit, Mailcon, and Mailer Meetup? In this episode of The Media Buying Podcast, Jim Banks and Rob Adler break down the REAL differences between major affiliate events, revealing how to turn every handshake, hallway chat, and session into long-term business growth. ➡️ You’ll uncover: Key differences: Affiliate Summit vs. Mailcon…