April 10, 2026
Your ROI Will Double With These Digital Billboard Strategies
Welcome back to The Media Buying Podcast. In today’s episode, Jim and Rob are joined by Alex Weinberger, General Manager of Digital Out of Home at Adroll. They dive into the fast-moving world of digital out of home advertising (DooH), exploring how the shift from traditional billboards to programmatic, data-driven screen placements is transforming media strategies for both major brands and local businesses. From the explosive growth in industry investment and high-profile acquisitions to the…