Your ROI Will Double With These Digital Billboard Strategies
Welcome back to The Media Buying Podcast. In today’s episode, Jim and Rob are joined by Alex Weinberger, General Manager of Digital Out of Home at Adroll. They dive into the fast-moving world of digital out of home advertising (DooH), exploring how the shift from traditional billboards to programmatic, data-driven screen placements is transforming media strategies for both major brands and local businesses. From the explosive growth in industry investment and high-profile acquisitions to the…
Top Networking Secrets From LinkUnite’s Exclusive Inner Circle
In this episode, the Media Buying Podcast hosts Jim Banks and Rob Adler welcome industry leaders Amanda Faris and Sara Malo of LinkUnite to unpack the biggest trends shaping the future of media buying and affiliate marketing events in 2026. The group reflects on Affiliate Summit and Lead Gen World, revealing how increased event costs, overlapping schedules, and a shift toward ROI-driven attendance are reshaping networking and business development. Key Takeaways Include: Event ROI & Atten…
Why Most Media Buyers FAIL and How You Can Beat the Odds
In this episode, you’ll get actionable insights on: 🔹 Meta & Google Q3 Financials Get the inside scoop on Meta and Google’s latest quarterly reports—how increased ad revenue, AI investments, and tax policy are shaping their business models. The hosts break down what media buyers need to know and why it matters if you’re running Facebook or YouTube ad campaigns. 🔹 E-commerce & Real-Time Analytics Discover how Shopify’s Black Friday live sales tracker gives a pulse on the global flow o…
The Media Buying Tactics That Work in 2025
Are you looking to transform your agency or in-house marketing team with cutting-edge programmatic advertising strategies ? Curious how AI in media buying is changing the landscape for independent digital agencies? This episode dives deep with guest Mike Hauptman, founder of AdLib, as he shares actionable approaches for media buyers , ad tech specialists , and marketing agencies eager to elevate their campaign performance. Learn how tools like AdLib offer DSP-agnostic programmatic access , e…
Why Most Media Buyers FAIL - Secrets From Industry Legend
Welcome to another episode of The Media Buying Podcast. Today, Jim Banks sits down with industry veteran Bob Regular, a true pioneer who’s been navigating the digital world since the mid-90s. Together, they take a nostalgic yet insightful tour through the evolution of online media buying—from the early days of banner ads to the current seismic shifts brought on by AI and automation. Bob Regular reveals what it’s like juggling roles as CEO of Infolinks, founder of Delivering Yield, and former…
Expert Tips on AI, Data Management, and the Media Buying Revolution
In this episode of the Media Buying Podcast, we discuss various topics related to media buying, industry changes, and the impact of AI. Rob shares his recent experiences at Affiliate Summit and Mailcon, highlighting changes in event security and his presentation on leveraging AI in email marketing. The hosts also discuss the importance of data management, customer engagement strategies, and optimizing ad campaigns for better performance. They emphasize the need for personalized communication…
Transform Your Dead Traffic Into Dollars With These Secrets
Are you leaving money on the table with your media buying strategy? In this episode of The Media Buying Podcast, hosts Jim Banks and Rob Adler are joined by Scott Shou, co-founder of Boardwalk Marketing, to dissect performance marketing’s most overlooked profit engines, recapture and decline traffic, multi-channel monetization, and leveraging AI for personalized revenue optimization. Scott draws on over 25 years of startup and marketing experience, revealing how he transitioned from cybersec…
The Real Reason Your Ad Campaign Is Failing (And How to Fix It!)
Are you spending more on your call tracking platform than you should?
Want to understand the real economics behind media buying, lead generation, and affiliate marketing in today’s landscape?
This episode is packed with tips, hard-won lessons, and top strategies you can implement right away to boost ROI and sidestep common pitfalls.
Key Insights in this Episode:
Understanding Call Tracking Platform Pricing: Get the inside scoop on major platforms like Phinex…
How AI Could Replace Your Ad Agency By 2026 – Are You Ready?
Unlock the secret world behind ad platform reports, attribution models, and performance optimization in this value-packed episode of The Media Buying Podcast. Jim and Rob pick apart the latest Alphabet/Google and upcoming Meta/Facebook earnings via the 10Q's, revealing how shareholder interests shape ad products and bidding ecosystems – and what that means for your business. Key takeaways this week: Why reading quarterly 10Q filings should be part of your media buying research process. …
Why Most Media Buyers FAIL (And How to Avoid It)
Are you a digital marketer, affiliate media buyer, or agency pro looking to master the art of industry networking and maximize your ROI at conferences like Affiliate Summit, Mailcon, and Mailer Meetup? In this episode of The Media Buying Podcast, Jim Banks and Rob Adler break down the REAL differences between major affiliate events, revealing how to turn every handshake, hallway chat, and session into long-term business growth. ➡️ You’ll uncover: Key differences: Affiliate Summit vs. Mailcon…
How to Monetize Every Lead, Even Your Failing Campaigns
Jim Banks and Rob Adler unravel the complexities of seasonality in digital marketing , sharing proven strategies for weathering both the high and low cycles in paid traffic and affiliate offers. Discover how to future-proof your media buying with robust workload planning, strategic pivots, and by always having a backup buyer for your leads. They break down the crucial difference between targeting offers and targeting audiences , and why monetizing by demographic unlocks lucrative cross-sell …
Learn How Solo Affiliates Are Dominating Using AI
This week on The Media Buying Podcast , hosts Jim Banks and Rob Adler deliver a masterclass in leveraging artificial intelligence (AI) to streamline media buying, improve campaign efficiency, and empower affiliates, no matter your team size or experience level. Key Episode Takeaways: AI in Media Buying: Learn how AI can automate repetitive marketing tasks, analyze massive datasets for actionable insights, and double-check your proposals to ensure every spec is hit. Boost Productivity: Discov…
Beyond Ad Spend - Optimizing Conversions and the Future of AI in Media Buying
Welcome to the premiere episode of The Media Buying Podcast.
Join hosts Jim Banks and Rob Adler as they kick things off with an in-depth conversation about their backgrounds in the digital marketing and media buying world.
Rob shares his journey, from tinkering with SEO and link building as a high schooler to running agencies, diving into email marketing, and eventually becoming Chief Revenue Officer at Boardwalk Marketing.
He peels back the curtain on everything fr…
Welcome to The Media Buying Podcast
The show for media buyers of any level. New episodes published weekly. Tips, tactics and strategies for media buying on Meta Ads, TikTok Ads, Google Ads, Programmatic Display, Native Ads and any other type of media buying you are currently involved in. Make sure you tell your media buying friends to subscribe.