Your ROI Will Double With These Digital Billboard Strategies
Welcome back to The Media Buying Podcast. In today’s episode, Jim and Rob are joined by Alex Weinberger, General Manager of Digital Out of Home at Adroll. They dive into the fast-moving world of digital out of home advertising (DooH), exploring how the shift from traditional billboards to programmatic, data-driven screen placements is transforming media strategies for both major brands and local businesses. From the explosive growth in industry investment and high-profile acquisitions to the…
Why Most Media Buyers FAIL and How You Can Beat the Odds
In this episode, you’ll get actionable insights on: 🔹 Meta & Google Q3 Financials Get the inside scoop on Meta and Google’s latest quarterly reports—how increased ad revenue, AI investments, and tax policy are shaping their business models. The hosts break down what media buyers need to know and why it matters if you’re running Facebook or YouTube ad campaigns. 🔹 E-commerce & Real-Time Analytics Discover how Shopify’s Black Friday live sales tracker gives a pulse on the global flow o…
The Media Buying Tactics That Work in 2025
Are you looking to transform your agency or in-house marketing team with cutting-edge programmatic advertising strategies ? Curious how AI in media buying is changing the landscape for independent digital agencies? This episode dives deep with guest Mike Hauptman, founder of AdLib, as he shares actionable approaches for media buyers , ad tech specialists , and marketing agencies eager to elevate their campaign performance. Learn how tools like AdLib offer DSP-agnostic programmatic access , e…
Why Most Media Buyers FAIL - Secrets From Industry Legend
Welcome to another episode of The Media Buying Podcast. Today, Jim Banks sits down with industry veteran Bob Regular, a true pioneer who’s been navigating the digital world since the mid-90s. Together, they take a nostalgic yet insightful tour through the evolution of online media buying—from the early days of banner ads to the current seismic shifts brought on by AI and automation. Bob Regular reveals what it’s like juggling roles as CEO of Infolinks, founder of Delivering Yield, and former…
Transform Your Dead Traffic Into Dollars With These Secrets
Are you leaving money on the table with your media buying strategy? In this episode of The Media Buying Podcast, hosts Jim Banks and Rob Adler are joined by Scott Shou, co-founder of Boardwalk Marketing, to dissect performance marketing’s most overlooked profit engines, recapture and decline traffic, multi-channel monetization, and leveraging AI for personalized revenue optimization. Scott draws on over 25 years of startup and marketing experience, revealing how he transitioned from cybersec…