The Media Buying Podcast
The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers on platforms like Google Ads, Microsoft Advertising, Meta Ads (formerly Facebook Ads), TikTok Ads, LinkedIn Ads, Programmatic Display, Native Advertising.
Hosted by Rob Adler (aka bofu) and Jim Banks, both have been deep in the weeds in media buying and traffic for many years.
New episodes posted weekly.
Plenty of opinions.
Recent Episodes
Why Most Media Buyers FAIL - Secrets From Industry Legend
Welcome to another episode of The Media Buying Podcast. Today, Jim Banks sits down with industry veteran Bob Regular, a true pioneer who’s been navigating the digital world since the mid-90s. Together, they take a nostalgic y...
Expert Tips on AI, Data Management, and the Media Buying Revolution
In this episode of the Media Buying Podcast, we discuss various topics related to media buying, industry changes, and the impact of AI. Rob shares his recent experiences at Affiliate Summit and Mailcon, highlighting changes i...
Transform Your Dead Traffic Into Dollars With These Secrets
Are you leaving money on the table with your media buying strategy? In this episode of The Media Buying Podcast, hosts Jim Banks and Rob Adler are joined by Scott Shou, co-founder of Boardwalk Marketing, to dissect performanc...
The Real Reason Your Ad Campaign Is Failing (And How to Fix It!)
Are you spending more on your call tracking platform than you should? Want to understand the real economics behind media buying, lead generation, and affiliate marketing in today’s landscape? This episode is packed with tips, hard-won lessons, and top strategies you can implement right away…
How AI Could Replace Your Ad Agency By 2026 – Are You Ready?
Unlock the secret world behind ad platform reports, attribution models, and performance optimization in this value-packed episode of The Media Buying Podcast. Jim and Rob pick apart the latest Alphabet/Google and upcoming Met...
Listen On
About the Hosts
Jim Banks
CEO
Jim Banks is the CEO of performance marketing agency Spades Media, based in the UK.
Jim is also the founder of Elite Media Buyers a 5000+ person Facebook Group of Elite Media Buyers.
He is the host of the leading digital marketing podcast Digital Marketing Stories.
Jim has spent over $200 million buying paid ads on every platform since the days of goto.com and penny clicks at the beginning, to the wonderfully complex world of programmatic display.
Robert Adler
Chief Revenue Officer
Robert Adler is the Chief Revenue Officer at Boardwalk Marketing, where he leads growth strategy and revenue operations.
With over 25 years in Affiliate & Digital Marketing, Robert is known for turning data into strategy and strategy into results.
He specializes in scaling high-performance teams, aligning sales and marketing, and driving predictable growth.