The Media Buying Podcast
The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers on platforms like Google Ads, Microsoft Advertising, Meta Ads (formerly Facebook Ads), TikTok Ads, LinkedIn Ads, Programmatic Display, Native Advertising.
Hosted by Rob Adler (aka bofu) and Jim Banks, both have been deep in the weeds in media buying and traffic for many years.
New episodes posted weekly.
Plenty of opinions.
Recent Episodes
How AI Could Replace Your Ad Agency By 2026 – Are You Ready?
Unlock the secret world behind ad platform reports, attribution models, and performance optimization in this value-packed episode of The Media Buying Podcast. Jim and Rob pick apart the latest Alphabet/Google and upcoming Met...
Why Most Media Buyers FAIL (And How to Avoid It)
Are you a digital marketer, affiliate media buyer, or agency pro looking to master the art of industry networking and maximize your ROI at conferences like Affiliate Summit, Mailcon, and Mailer Meetup? In this episode of The ...
How to Monetize Every Lead, Even Your Failing Campaigns
Jim Banks and Rob Adler unravel the complexities of seasonality in digital marketing , sharing proven strategies for weathering both the high and low cycles in paid traffic and affiliate offers. Discover how to future-proof y...
Learn How Solo Affiliates Are Dominating Using AI
This week on The Media Buying Podcast , hosts Jim Banks and Rob Adler deliver a masterclass in leveraging artificial intelligence (AI) to streamline media buying, improve campaign efficiency, and empower affiliates, no matter...
Beyond Ad Spend - Optimizing Conversions and the Future of AI in Medi…
Welcome to the premiere episode of The Media Buying Podcast. Join hosts Jim Banks and Rob Adler as they kick things off with an in-depth conversation about their backgrounds in the digital marketing and media buying world. Rob shares his journey, from tinkering with SEO and link building as …
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About the Hosts
Jim Banks
CEO
Jim Banks is the CEO of performance marketing agency Spades Media, based in the UK.
Jim is also the founder of Elite Media Buyers a 5000+ person Facebook Group of Elite Media Buyers.
He is the host of the leading digital marketing podcast Digital Marketing Stories.
Jim has spent over $200 million buying paid ads on every platform since the days of goto.com and penny clicks at the beginning, to the wonderfully complex world of programmatic display.
Robert Adler
Chief Revenue Officer
Robert Adler is the Chief Revenue Officer at Boardwalk Marketing, where he leads growth strategy and revenue operations.
With over 25 years in Affiliate & Digital Marketing, Robert is known for turning data into strategy and strategy into results.
He specializes in scaling high-performance teams, aligning sales and marketing, and driving predictable growth.