The Media Buying Podcast
The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers on platforms like Google Ads, Microsoft Advertising, Meta Ads (formerly Facebook Ads), TikTok Ads, LinkedIn Ads, Programmatic Display, Native Advertising.
Hosted by Rob Adler (aka bofu) and Jim Banks, both have been deep in the weeds in media buying and traffic for many years.
New episodes posted weekly.
Plenty of opinions.
Recent Episodes
Learn How Solo Affiliates Are Dominating Using AI
This week on The Media Buying Podcast , hosts Jim Banks and Rob Adler deliver a masterclass in leveraging artificial intelligence (AI) to streamline media buying, improve campaign efficiency, and empower affiliates, no matter...
Beyond Ad Spend - Optimizing Conversions and the Future of AI in Medi…
Welcome to the premiere episode of The Media Buying Podcast. Join hosts Jim Banks and Rob Adler as they kick things off with an in-depth conversation about their backgrounds in the digital marketing and media buying world. Rob shares his journey, from tinkering with SEO and link building as …
Welcome to The Media Buying Podcast
The show for media buyers of any level. New episodes published weekly. Tips, tactics and strategies for media buying on Meta Ads, TikTok Ads, Google Ads, Programmatic Display, Native Ads and any other type of media buying you...
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About the Hosts
Jim Banks
CEO
Jim Banks is the CEO of performance marketing agency Spades Media, based in the UK.
Jim is also the founder of Elite Media Buyers a 5000+ person Facebook Group of Elite Media Buyers.
He is the host of the leading digital marketing podcast Digital Marketing Stories.
Jim has spent over $200 million buying paid ads on every platform since the days of goto.com and penny clicks at the beginning, to the wonderfully complex world of programmatic display.
Robert Adler
Chief Revenue Officer
Robert Adler is the Chief Revenue Officer at Boardwalk Marketing, where he leads growth strategy and revenue operations.
With over 25 years in Affiliate & Digital Marketing, Robert is known for turning data into strategy and strategy into results.
He specializes in scaling high-performance teams, aligning sales and marketing, and driving predictable growth.