VP of Inventory Development at Stackadapt
Greg Joseph is the Vice President of Inventory Development for StackAdapt, responsible for supply side strategy and publisher partnerships across various platforms.
With over 15 years of ad tech experience, he has held sales and partnership roles at Freewheel (Comcast NBC), Magnite (formerly Rubicon Project), Doubleverify, and more.
He holds a Bachelor’s in Business Administration with a focus on Advertising from CUNY - Baruch College.
The Role of AI in Redefining Media Buying and Advertising
In this rerun episode of the Media Buying Podcast, Jim and Rob welcome back Greg from StackAdapt, VP of Inventory Development, to discuss how AI is reshaping media buying through workflow automation, performance optimization, and faster creative production across channels. Greg explains StackAdapt’s omnichannel focus on the audience journey and introduces IVY Studios, an agentic AI tool that can build media plans, make recommendations from historical data, and generate or edit creatives acro…