In this episode of The Media Buying Podcast Rob and Jim unlock the future of media buying with Alex Weinberger, General Manager of Digital Out Of Home at Adroll.

Dive deep into digital out of home advertising (DOOH), programmatic media buying, creative strategies, measurement, and the explosive growth of DOOH across industries, with actionable guidance for advertisers, agencies, and media buying professionals.

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Why Watch?
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If you're a media buyer, advertiser, marketer, agency professional, or digital strategist, this episode gives you practical, data-driven methods to:

🟢 Supercharge brand awareness with DOOH
🟢 Measure and maximize campaign ROI
🟢 Seamlessly integrate DOOH with retargeting and ABM
🟢 Deploy creative, cost-effective campaigns using programmatic tools and AI
🟢 Navigate privacy and compliance in global markets

For full details, along with show notes and resources visit https://www.mediabuyingpodcast.com/13

⏰ Timestamps for Easy Navigation ⏰

00:00 - Introduction & welcome
00:29 - What is digital out of home? DOOH explained
01:17 - Launching DOOH amidst industry investments
02:34 - Evolution from traditional to digital billboards
03:45 - Programmatic advances & ABM/B2B opportunities in DOOH
06:04 - Creative targeting: Custom lists and granular campaigns
07:02 - Vanity, tangibility, and seeing ads in the wild
08:08 - Real-world targeting, context, and audience indexing
10:33 - Proximity marketing: Winning the last mile
12:39 - Measurement, ROI, and campaign attribution
15:47 - Incrementality: True lift vs. cannibalization
17:56 - Industry demand, spending trends, and creative impact
20:16 - How AI is transforming DOOH creative & campaign planning
23:14 - The future: Retail media, in-store signage, and ecosystem fragmentation
26:01 - Inventory management & remnant media in DOOH
30:32 - Creative flexibility and innovative applications
35:10 - Privacy, GDPR, and data-driven retargeting
37:31 - "Priming the pump" with DOOH and full-funnel integration
40:09 - Closing thoughts & audience call to action