Welcome to this episode of The Media Buying Podcast.
Host Jim Banks sits down with industry veteran Bob Regular for an in-depth discussion on the evolution of media buying, the impact of AI on advertising, and the critical importance of clean supply paths in programmatic advertising.
⏰ Timestamps⏰
00:00 – Bob’s Digital Marketing Journey
03:20 – Juggling Roles
09:38 – Industry Shifts & AI Disruption
12:03 – Future of Media Buying & Automation
17:28 – Clean Supply Paths Explained
29:41 – Impact of AI on Publishers & Web Traffic
34:25 – SEO, LLMs, and Publisher Adaptation
45:12 – Privacy, Cookies, and Regulatory Challenges
52:05 – Reflections on Programmatic IO & Industry Events
55:26 – Final Thoughts
