Welcome to The Media Buying Podcast, where Jim Banks and Rob Adler bring you deep dives and candid conversations about today's digital advertising, affiliate marketing, and media buying landscape.
In this episode, you’ll get actionable insights on:
🔹 Meta & Google Q3 Financials
Get the inside scoop on Meta and Google’s latest quarterly reports—how increased ad revenue, AI investments, and tax policy are shaping their business models. The hosts break down what media buyers need to know and why it matters if you’re running Facebook or YouTube ad campaigns.
🔹 E-commerce & Real-Time Analytics
Discover how Shopify’s Black Friday live sales tracker gives a pulse on the global flow of transactions—perfect for e-commerce founders and digital marketers looking to time campaigns and understand trending buying cycles.
🔹 Media Buying Tools: From Lucky Orange to Klaviyo
Learn why tools like Lucky Orange and Hotjar are invaluable for uncovering site friction and boosting conversion rates. Plus, tips for using Klaviyo and other email platforms efficiently while managing costs.
🔹 Affiliate Strategies & Monetizing Every Lead
From leveraging short forms vs. long forms in lead gen to monetizing DQ (disqualified) traffic, Jim Banks and Rob Adler unpack smart ways to increase ROI—whether you’re an agency owner, e-commerce entrepreneur, or running local services.
🔹 Local Business Hacks: Turning Missed Calls into Revenue
Don’t waste leads! Hear practical advice for plumbers, HVAC companies, and other service-based businesses on how to partner locally and monetize leads outside your service area through affiliate deals and network collaborations.
This episode is packed with expert tips perfect for performance marketers, affiliate managers, digital agencies, and e-commerce founders eager to scale, optimize, and boost profitability. The insights will help you:
Make smarter ad buying decisions based on platform trends.
Use analytics and automation to reduce friction and improve conversion rates.
Increase revenue by monetizing every customer touchpoint.
Build strategic local partnerships and strengthen your service business.
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🎬 Watch another related episode: The Proximity Targeting Secret Big Brands Hide - https://www.youtube.com/watch?v=NpyDNg6GgV8
Timestamps & Key Moments
00:00 – Winter blues & global time zone challenges
01:09 – Daylight savings quirks in the UK, US, and Arizona
02:01 – Affiliate Summit Vegas: Meet Jim & Rob at the Chandelier Bar
05:13 – Meta & Google Q3 2025 Results: Ad revenue breakdown
07:39 – Meta’s AI spending & tax impacts
10:23 – Alphabet’s latest Search, Cloud, and YouTube Ad earnings
13:02 – Visualizing Meta vs. Google growth & market reactions
15:10 – Shopify’s Black Friday sales tracker insight
18:14 – Global e-commerce flows: How regions impact daily sales spikes
20:49 – Understanding Shopify/Stripe/PayPal transaction fees
22:11 – Klaviyo and the economics of email marketing platforms
24:33 – Leveraging Lucky Orange & Hotjar for lead gen optimization
26:50 – Smart lead forms & reducing conversion friction
27:47 – Credit repair and home security affiliate hacks
31:51 – Monetizing DQ traffic and offer walls for more revenue
33:20 – Local services: Turning declined leads into profits
35:28 – Small business partnerships and win-win deals
36:22 – Episode wrap-up
