Unlock the latest strategies, tools, and inside secrets driving results in the media buying landscape.

In this premiere episode of The Media Buying Podcast, Jim Banks and co-host Rob Adler share their journeys from SEO experimentation and affiliate marketing to building sophisticated email and cross-channel media buying systems.

Whether you're a seasoned digital marketer or new to paid acquisition, Jim and Rob break down:

✅ Why email marketing remains unbeatable for personalization, targeting, and ROI
✅ Cutting-edge tips on email segmentation, deliverability, and leveraging granular behavioral data
✅ How to maximize revenue with co-registration (co-reg), host & post, and non-core business monetization
✅ The pitfalls affiliates make with scattergun testing—and how to structure campaigns for consistent scale
✅ Real-world stories about cash flow, payment terms, and maximizing every click in hyper-competitive markets
✅ The emerging intersection of AI and data analysis: how today’s top media buyers use automation to optimize, segment, and maximize profit
✅ The importance of data ownership and how to future-proof your lead gen against platform shifts
✅ Agency lessons on bid manipulation, ad placement, and the art of thinking laterally as a media buyer

Why Listen?
This episode is a masterclass in modern performance marketing, ideal for anyone in:
* Digital marketing agencies
*E-commerce & DTC brands
* Affiliate marketing
* Lead generation
* SaaS and subscription-based companies
* Anyone running Google Ads, Facebook Ads, email, or multi-channel campaigns

The actionable insights in this episode can help you:
* Improve email marketing ROI and deliverability
* Identify new revenue streams from existing traffic
* Master campaign testing, audience segmentation, and targeting
* Future-proof your strategies with AI and data-driven approaches

👉 Subscribe for weekly expert insights, media buying tips, guest interviews, and the latest trends in digital marketing.
👉 Visit our website at https://www.mediabuyingpodcast.com/ for exclusive resources and upcoming episode announcements.

Leave us a voicemail over thereof you have a question about media buying.

#mediabuying #digitalmarketing #emailmarketing #leadgeneration #MarketingPodcast

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Your guide to the best strategies in media buying, every Tuesday at 2pm EST

Timestamps
00:00 Introductions
03:18 Traffic Optimization and Channel Marketing
06:48 AOL's Ringtone Shift
10:34 Email Insight and Customization
14:50 Email Inbox Strategies
16:27 Revenue from Non-Core Business Underestimated
22:02 Optimizing Media Buying Strategies
24:16 Monetizing Unused Data
29:07 Strategic Timing of Promotions
30:13 Search Bidding Manipulation
34:29 Ad Placement Strategy
37:32 Audience Refreshes Enhance Ad Impact
42:00 Learn From Business Failures
44:31 Diversifying Revenue & Mitigating Risk
50:58 Automating Contact Information Updates
52:11 Data Correction Frustration
55:06 Media Buying Podcast Overview