Hosts Jim and Rob break down the strategies behind ad platform performance reports, quarterly earnings (10Q filings), and actionable media buying tactics that drive success in 2025’s digital landscape.
Whether you manage paid ads for ecommerce, lead gen, or affiliate campaigns, this episode provides vital insight into understanding platform changes, attribution, and maximizing your advertising ROI.
Key takeaways this week:
🟢 Why reading quarterly 10-Q filings should be part of your media buying research process. Discover overlooked insights on platform direction, product growth (like Gemini and Google Cloud), and future changes to ad products.
🟢 How attribution settings (1-day vs 7/28-day) can transform your reported results, and how to avoid the most common tracking missteps in Facebook and Google Ads.
🟢 Real talk on AI & LLMs: Are creative and digital agencies at risk? Find out how to leverage automation while keeping your unique edge, and why understanding data context remains crucial.
🟢 Pro-level campaign auditing: Learn how to spot hidden issues with conversion tracking, mobile UX, browser compatibility, and more – often overlooked by both in-house teams and agencies.
🟢 Tactical bidding strategies to protect your brand budget on Google Ads, including why manual CPC still outperforms target ROAS in many brand scenarios, and how to instantly reduce wasted spend.
🟢 Pay-per-call goldmines & high-intent local services: Get actionable tips for finding evergreen verticals (plumbing, pest control, appliance repair) and matching bidding/timeframes to emergency vs research buyers.
🟢 Debunking “broad targeting” myths and why trusting default platform recommendations without segmentation can tank your campaign (and job).
🟢 How data warehousing (GA4 + BigQuery + Looker Studio) gives you a profitable edge for long-term reporting, attribution, and scaling.
Who should watch:
This podcast episode is essential for digital marketers, eCommerce managers, paid media buyers, agency pros, and affiliate marketers eager to elevate their paid traffic performance, avoid costly mistakes, and future-proof their strategies in an ever-evolving digital landscape.
⏰ Timestamps
00:00 – Welcome
01:43 – Platform Earnings Reports (10Q's)
03:08 – AI, LLMs & Google’s Exploding Token Usage
04:55 – Shareholders, Fiduciary Responsibility
06:47 – Google Gemini Growth
08:17 – Data Warehousing, BigQuery & Looker Studio
10:01 – Mobile First Mindset & User Experience Pitfalls
12:40 – Demand Gen Campaign Audits & Attribution Issues
16:14 – Attribution Windows - 1-Day Click vs 7/28-Day Models
17:46 – Value-Based Optimization & Long-Term Profits
19:40 – User Devices & Browsers Matters
21:13 – Future of AI-Generated Ads & Agencies
24:51 – Pay-Per-Call Media Buying Secrets for Local Services
32:57 – Broad vs Segmented Ad Targeting
39:15 – Manual CPC vs Automation
46:39 – Auction Strategies for Better ROI
47:54 – Closing Thoughts & Upcoming Events
