In this episode of the Media Buying Podcast we dive deep into insights from Affiliate Summit and Mailcon.

They discuss the latest changes in the affiliate marketing industry, the impact of AI on media buying workflows, and the importance of effective email marketing strategies.

The conversation touches on the benefits of leveraging data for personalized campaigns, the role of AI in optimizing advertising efforts, and the crucial aspects of customer retention.

Tune in for valuable takeaways on enhancing your media buying and affiliate marketing strategies.

⏰ TIMESTAMPS ⏰
00:00 Introduction
00:15 Affiliate Summit and Mailcon Insights
01:40 Weight Loss Journey
03:37 AI in Media Buying
05:55 Email Marketing Strategies
09:41 Google Ads and Customization
18:51 Challenges in Traffic Acquisition
30:39 Google Ads Budgeting Tips
34:40 Switching to Manual CPC for Brand Bidding
35:51 Pitfalls of Google Ads Recommendations
37:44 Email Deliverability Challenges
39:30 Understanding User Behavior in Email Marketing
47:04 Importance of Data in Marketing
51:59 Effective Customer Retention Strategies
01:02:02 Role of AI in Data Management
01:04:11 Subscription Appeal