Transform Your Dead Traffic Into Dollars With These Secrets

Are you leaving money on the table with your media buying strategy?

In this episode of The Media Buying Podcast, hosts Jim Banks and Rob Adler are joined by Scott Shou, co-founder of Boardwalk Marketing, to dissect performance marketing’s most overlooked profit engines, recapture and decline traffic, multi-channel monetization, and leveraging AI for personalized revenue optimization.

Scott draws on over 25 years of startup and marketing experience, revealing how he transitioned from cybersecurity into leading data-driven media buying strategies, and how Boardwalk Marketing is simplifying and automating the complex process of extracting maximum value from every website visit.

Learn why most performance marketers only tap into a fraction of their true earning potential, discover actionable tactics for exit traffic monetization, and get the inside scoop on segmenting by state, device, and behavior to multiply conversion rates.

Key Takeaways:

• Why media buying pros are missing up to 90% of potential revenue—and how to fix it
• Step-by-step strategies for turning “dead-end” traffic into a steady profit stream
• How Boardwalk Marketing’s AI-powered platform delivers hyper-personalization (no coder required!)
• Direct buyers vs. lead aggregators: When, why, and how to use each for scalable growth
• Essential verticals for performance marketers: finance, credit, subprime, and beyond
• Real-world advice for agencies to diversify channels and add new revenue streams instantly
• The new attention economy: How AI and changing platforms impact user journeys and media buying success

Perfect for digital marketers, media buyers, lead gen specialists, agency owners, and anyone hungry for practical insider techniques to boost campaign ROI—starting today.

Important Notes

This is the Media Buying Podcast, the weekly podcast for media buyers who are looking for the missing pieces in their campaign strategy.

New episodes are released every Tuesday at 2PM EST where you'll get media buying strategies, tips, stories and anecdotes from media buyers who've been at the sharp end in many of the disciplines that make up the discipline of media buying.

The podcast is powered by Captivate and all the ums, and ers have been removed using Descript to make your listening more enjoyable.

Some of the snappy titles, introductions, transcripts were created using AI Magic via Castmagic

Disclaimer: some of the links on the show notes are affiliate links.

If you click or buy from any of these links, we may receive a commission as a result of your action.